Privacy Policy
Effective date: October 19, 2026
How Lucky We Are respects your privacy. This Privacy Policy explains how personal information may be collected, used, disclosed, and protected when you visit this website, join our mailing list, submit a form, or otherwise interact with How Lucky We Are.
1. About How Lucky We Are
How Lucky We Are is an independent art and design studio based in Toronto, Ontario, Canada.
For questions about this Privacy Policy or how your personal information is handled, please contact us using the contact information provided on this website.
2. Information We Collect
We collect only the personal information reasonably necessary for the purposes described in this policy.
Information you provide directly
Depending on how you interact with the website, this may include:
your name
email address
business name
website or social media information
information you submit through contact, wholesale, or licensing inquiry forms
newsletter preferences
any other information you choose to include in a message or inquiry
How Lucky We Are does not currently process retail payments directly through this website. Purchases may be completed through third-party marketplaces such as Etsy or Faire, which collect and process information according to their own privacy policies.
Information collected automatically
When you visit the website, certain technical information may be collected automatically through Squarespace and related technologies, including:
IP address
browser and device information
pages viewed
referring website or source
approximate location based on IP address
interaction and usage data
This information may be collected through cookies or similar technologies and is generally used to operate, secure, and understand use of the website.
3. How We Use Personal Information
We may use personal information to:
respond to messages and inquiries
review wholesale or licensing requests
communicate about potential projects or business opportunities
send newsletters, promotions, new collection announcements, and studio updates where you have consented to receive them
administer promotional offers or discount codes
understand website traffic and improve the website
prevent misuse, fraud, or security issues
maintain business and legal records
comply with applicable legal and regulatory requirements
We will not use personal information for purposes that are materially different from those described above without obtaining additional consent where required.
4. Email Marketing
If you subscribe to the How Lucky We Are mailing list, your name and email address are collected through MailerLite, our email marketing provider.
We may use this information to send you newsletters, promotions, new collection announcements, studio updates, and automated emails such as a welcome email containing a discount code.
We send marketing communications only where we have the consent or other lawful basis required by applicable law.
You may unsubscribe at any time using the unsubscribe link included in our marketing emails. MailerLite will process your subscription information in accordance with its own privacy practices.
5. Cookies & Analytics
This website is hosted by Squarespace, which may use cookies and similar technologies to provide website functionality, security, analytics, and performance information.
Cookies may collect information about your device and how you interact with the website.
You may be able to manage or disable certain cookies through your browser settings or through any cookie controls provided on the website. Disabling cookies may affect some website functionality.
6. How We Share Information
We do not sell your personal information.
We may share personal information with service providers that help us operate the website and business, such as:
Squarespace, for website hosting and analytics
MailerLite, for managing newsletter subscriptions, automated emails, and email campaigns
form, communications, or administrative service providers
professional advisors or service providers where reasonably necessary for business operations
These providers may process personal information on our behalf and may operate in jurisdictions outside Canada. For example, MailerLite may process subscriber information using infrastructure and service providers located outside Canada.
We may also disclose information where required by law, legal process, or a lawful request from a government or regulatory authority, or where reasonably necessary to protect our rights, safety, or property.
7. Third-Party Websites & Marketplaces
This website may link to third-party websites and services, including Etsy, Faire, Instagram, Pinterest, and other platforms.
If you follow one of these links or make a purchase through a third-party platform, that platform may collect personal information directly from you.
Their collection and use of personal information is governed by their own privacy policies and practices. How Lucky We Are is not responsible for the privacy practices of third-party websites or services.
8. International Processing
Some service providers used by How Lucky We Are may store or process personal information outside Canada.
As a result, personal information may be subject to the laws of the country where it is processed and may be accessible to courts, law-enforcement agencies, or government authorities in that jurisdiction where legally required.
We remain responsible for personal information under our control and use service providers for legitimate business purposes.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected or to meet applicable legal, accounting, or business requirements.
For example:
newsletter information may be retained until you unsubscribe or ask for its removal
inquiry information may be retained while an inquiry or business relationship remains active and for a reasonable period afterward
certain business records may be retained where required for legal, tax, accounting, or record-keeping purposes
When information is no longer reasonably required, it may be deleted, anonymized, or securely disposed of.
10. Security
We take reasonable administrative and technical measures appropriate to the nature of the information we hold to help protect personal information against unauthorized access, use, disclosure, alteration, or loss.
No website, online transmission, or storage system can be guaranteed to be completely secure.
11. Your Privacy Rights
Depending on applicable law and your location, you may have rights relating to your personal information.
You may contact us to:
ask what personal information we hold about you
request access to your personal information
ask us to correct inaccurate or incomplete information
withdraw consent where processing is based on consent, subject to legal or contractual restrictions
ask questions or raise concerns about our privacy practices
We may need to verify your identity before responding to certain requests.
Withdrawing consent may affect our ability to provide certain communications or services.
12. Children’s Privacy
This website is intended for a general audience and is not specifically directed toward children.
We do not knowingly collect personal information from children where doing so would require parental or guardian consent under applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, service providers, business practices, or legal requirements.
The most current version will be posted on this page with an updated effective date.
14. Contact
If you have questions, requests, or concerns relating to this Privacy Policy or the handling of your personal information, please contact How Lucky We Are through the contact information provided on this website.
© 2026 How Lucky We Are. All rights reserved.